Web 2.0

The web changed, whether you were ready for it or not. The question is...do you want to catch up or are you satisfied lagging behind?

There was a time when you could neglect your website - when you could forget about it for days, weeks, and even months at a time. You could go on about your more important work at your church, organization, or business feeling confident that your website had all the information it needed for your eager visitors. After all, all your meeting times, ministries, services, and products were listed, your contact information was easy to find, and you probably had a nice little story about how you got started. Unfortunately, that time is gone.

If you are still treating your website like a storehouse of static information that is sitting stagnate, waiting for the next visitor...it could be waiting a while. Those visitors are somewhere else basking in the glow of fresh content and interaction.

Web 2.0 For Churches

There is no greater community than the Church. Each of us have our own smaller community within our local congregation. But, many churches seem satisfied with there members searching out other communities on the world wide web. Now, not all of those communities are bad, but what if your congregation could find an internet community on your website rather than somewhere else? What if you could live and breathe together 7 days a week through podcasting, blogging, and discussion forums instead of just meeting a few times a week? Wouldn't your own church community be that much closer?

Web 2.0 For Non-Profits

Donors, donors, donors. Volunteers, volunteers, volunteers. What more do you need? If your website isn't producing donors and volunteers, then what is it really doing for you? Donors are looking for organizations that are growing - not just in numbers, but in ideas. Your website should be a harvest field of new ideas and fresh perspective that you are sharing with your community, and that they are sharing with you. Volunteers are looking for new opportunities. They want a place where they are confident they can grow and interact with. Your website should be the front door into your organization providing prospective volunteers with your ever changing needs. And, shouldn't it be providing feedback from current donors and volunteers? After all, your best advertisements are satisfied donors and volunteers.

Web 2.0 For Business

There are two things you need to accomplish in business: gaining new customers, and keeping the ones you already have. Do do this, you need to do more than showcase your products. You need to give potential customers reasons to buy, and returning customers reasons to buy again. You need to show them you understand their needs. And, you need your website to do this for you. If your customers could spend 10 minutes on your website reading about your products or services, reading customer feedback, and learning more about you, the owner, how much more likely do you think it would be for them to either buy online or visit your store? I would say very likely. But don't forget, they need new reasons every time they visit. The bottom line is, your website should be working even when you're not. It should not only be providing static information about who you are and what you do, but it should (and perhaps 'must') be providing a fresh perspective each and every time someone visits it. And the beauty is, your congregation, donors, volunteers, and customers can do that for you! Web 2.0 is about interaction and information sharing. Let people be apart of your website, and let us help you do it.