Website Effectiveness Survey (WES)

Welcome to the Website Effectiveness Survey, or as we like to call it 'WES'. Ultimately, you and members of your organization must decide for yourselves whether investing in a new website is right for you. Websites can be large investments and they are often the first impression people receive of your church, non-profit, or business. We developed this tool to help you determine whether your website is making a good impression, a non-memorable one, or bad one.

WES has nine questions for you and he's going to use them to determine whether or not he likes your website. My advice - be honest with yourself and use this as a learning experience.

Survey

Does your website WORK?

1. Does every internal link (links that send a visitor to another page on your website) and external link (links that send a visitor to another website) send your visitors to the appropriate place, or anywhere at all?

2. Do all your images appear in the correct place and can they be clearly seen?

3. Does all your text appear in the correct place and can it be easily read with a high contrast between the text color and the background?

Does it work FOR you?

4. Does you site contain all relevant information about you and/or your church, non-profit, or business including who you are, what you do, how you can be reached, and what you expect from your visitors?

5. Does your site contain multiple types of information that are updated on a daily or weekly basis including announcements, events, blogs, podcasts, forums, articles, and/or stories?

6. Can visitors to your site easily find information relevant to their needs through easily accessible menus and a search feature?

Does it work AGAINST you?

7. Are you site's colors, graphics, and layout designed in a professional manor through complimentary colors, relevant graphics, and a logical layout?

8. Are you proud to display your website to visitors because it makes your church, non-profit, or business look organized and professional?

9. Does the content on your site change daily, weekly, or even monthly?

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